︎︎︎Informations
︎︎︎WORK
︎ Final course project
︎ Sports magazine
︎ Dobrée Museum
︎ Vegan product
︎ Scopitone trailer
︎ Third place
︎ Brand upgrade
︎ Typo. magazine
︎ Vinyl cover
︎ Photography
oliverlud44@gmail.fr
06.15.70.91.52
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PORTFOLIO ︎︎︎ Oliver Ludlow / 5th year Master degree / 2025
FR / ENG
︎︎︎ Brand upgrade
In a group of two, our objective was to transform a generic entry-level brand into a luxury / premium quality brand. We had to adapt the existing logo and packaging, as well as launch a new advertising campaign.
︎Concept :
Merrell is a sports brand focused on mountaineering and positioned as entry-level; we transformed it into a brand offering high-quality products by playing with materials, and by developing a much more elaborate graphic universe.
︎New identity :
Logo upgrade
Packaging design
Press ad
︎Tools :
Adobe Photoshop
Adobe Illustrator
Cinema 4D
